The 3rd International Conference for Universal Design 2010 in Hamamatsu Flash Report (Third Day)

2010.11.02 Updated


Monday, November 1

Special Session (Main Hall)

UD for Travel and Tourism 1:

The number of foreign travelers visiting Japan is less than the number of Japanese going abroad and, therefore, Japan’s international travel balance is in the red. The government has adopted a target for increasing foreign visitors to Japan to 10 million by 2010 and has been promoting measures to enhance Japan’s popularity as a tourist destination. From a UD perspective, however, it is clear that much more has to be done. The two speakers exchanged opinions where they shared views on issues and possible solutions.


Tetsuo Akiyama (Vice-Chairman, Japanese Association for an Inclusive Society, Part-time Lecturer, Waseda University: Japan)

301akiyama.JPG 302noiman.JPG

Peter Neumann (Director, Neumann Consult: Germany)

UD for Travel and Tourism 2:


Spain’s No. 2 city, Barcelona, is also known as a tourist city committed to Universal Design. Francesc Aragall, President of Design for All Foundation (Spain), demonstrated the sharing of tasks and future prospects through the introduction of case examples realized in cooperation with the city of Barcelona, and the Autonomous State of Catalonia.


Yoshihiko Kawauchi, Professor, Toyo University, Japan, as an architectural consultant, spoke about the treatment of UD and the illegal altering of barrier-free facilities of a certain hotel operator in Japan, which led to a social outcry. Against this backdrop, he examined the concepts of hospitality and “omotenashi.”

Keynote Session

Building a Sustainable Society

A sustainable society does not mean simply a cyclical society committed to preservation of the global environment. It also means a trans-generational society, where experiences of one generation are passed on to another and where human rights and humanity are respected. UD perspectives are needed to resolve global issues such as poverty and international conflicts brought on by population explosions, lack of food, and depletion of resources.


Patricia Moore (President, Moore Design Associates: USA)

Patricia Moore Fumikazu Masuda

Fumikazu Masuda (Professor, Tokyo Zokei University: Japan)

Panel Discussion

Mobility for All in Asia 1:

Through exchanges of opinion regarding the present situation of mobility in Singapore, Taiwan and Japan, panelists discussed future solutions of UD issues in the Asian region, where economic growth despite differences in language, social systems, cultures and lifestyles.

307asiamovility.JPG 308kawauchi.JPG

  • Isa Bin Kamari (Manager, Architecture Land Transport Authority: Singapore)
  • Ko-chiu Wu (Associate Professor, National Taipei University of Technology: R.O.C.)
  • Tetsuo Akiyama (Vice-Chairman, Japanese Association for an Inclusive Society, Part-time Lecturer, Waseda University: Japan)
  • Yoshihiko Kawauchi (Professor, Toyo University: Japan)

Special Report

Mobility in Asia 2

Detailed reports were presented on the current situation on mobility in Singapore and Taiwan. Specific examples that could not be presented at Mobility in Asia 1 due to time constraints were presented and discussions in specialist areas followed.


  • Public Transportation in Singapore
    Isa Bin Kumari (Manager, Architecture Land Transport Authority: Singapore)
  • Public Transportation in Taiwan
    Kochiu-Wu (Associate Professor, National Taipei University of Technology: R.O.C.)

Panel Discussion

Communication for All in Court

Already one and a half years have passed since the lay judge system was introduced in May last year. The three panelists spoke from their own perspectives about the current conditions and changes in awareness in court proceedings, as well as new issues that emerged. Since UD received a reply from the courts that it was in the process of studying arrangements for people with disabilities, there has been no progress.
Radical improvement in court arrangements is desired both in the preparation and the method of court proceedings so that people with visual or hearing disabilities are able to be free of anxiety about participating in court.

310saiban.JPG 309saiban.JPG

  • Hiroshi Yasuhara (Lawyer, Former Director, Matsuyama Family Court: Japan)
  • Kumiko Fuse (Court Stenographer, Sapporo High Court: Japan)
  • Kaori Yamane (President, SHUFUREN: Japan)
  • Kunio Tsutatani (Director, Information Exchange Center, IAUD / Fujitsu Design Limited)

Citizen Special Responsibility

Japan's large companies in the automotive and electric appliance industries have for the most part a high level of commitment to UD and are taking proactive steps in this area as part of their corporate social responsibilities (CSR). Globally there is an emerging strong view that the issues of consumer and citizen social responsibility that should be debated. The International Standard Organization (ISO), for example, is beginning to adopt as social responsibility (SR) standards (ISO26000), rather than a corporate social responsibility (CSR). Panelists from Japan and Europe exchanged their opinions and engaged in discussion regarding the resolution of issues concerning citizens’ social responsibility.

312takahashi.JPG 311citizen.JPG>

  • Sarah Horack (Research Director, Opinion Leader Research: UK)
  • Francesc Aragall (President, Design for All Foundation: Spain)
  • Hiroyasu Uchida (Executive Director, non-profit organization Social Welfare and City Development Network: Japan)
  • Masanori Sugiura (a Delegate from the public: Japan)


  • Yoko Takahashi (President, Japan Philanthropic Association: Japan)

IAUD Session

Announcement of the Winner of the Grand Award in IAUD Award 2010 and the Award Ceremony


The IAUD Award Selection Committee selected the winner of the Grand Award from among the already announced four winners of the Excellent Award. The award ceremony was conducted and the winners gave individual presentations.

314grandprice.JPG IAUD Award 2010 Grand Award: “The Creation of a Non-Handicapping Environment (NHE) for Persons with Disabilities (PWDs) in Rural Areas in the Philippines” (Creating communities friendly to people with disabilities), Japan International Cooperation Agency (JICA), National Council on Disability Affairs (NCDA), Philippines

315NTTdocomo.JPG Excellent Award: Promotion of “DOCOMO Hearty Style,” NTT DoCoMo, Inc.

317nikkensekkei.JPG Excellent Award: Experience Universal Design with the Five Senses – Developing Architectural Space Experiment Conducted at South Alps Health & Welfare Center- NIKKEN SEKKEI LTD.

316machinoannai.JPGExcellent Award: Building a System Model that Offers Mobility Assistance Information to Support Users of Public Transportation, Nonprofit Organization Town Guidance Support Network

318coleman.JPG Comments by Professor Roger Coleman of the IAUD Award Selection Committee

Introduction of IAUD research activities

319RandD.JPG The eight projects and working groups of the Research & Development Planning Division presented reports on their activities.

328nunogaki.JPG Naoaki Nunogaki, Vice President of the Research & Development Planning Division, gave a summary explanation

320yoka.JPGUD Project for Leisure Time

321standard.JPG Standardization Study Working Group

322work.JPG Working Environment Project

323transform.JPG Mobile Space Project

324living.JPG Living Space Project

325clothing.JPG UD Project for Clothing

326food.JPG UD Project for Food

327media.JPG UD Project for Media

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