universal design – new functional gestaltung
Fritz Frenkler
President, f/p design deutschland gmbh / Professor, Technische Universitaet Muenchen : Germany
universal design and gestaltung
— definition and meaning of the concept
design versus gestaltung
— drawing a comparison between the terms
demographic change of society in europe
— europe exemplary for the dimensions of the global demographic development
change of the global markets
— basic change of the structure of global markets
marketing versus gestaltung
— sales and distribution in contrary to gestaltung
brand
— factoring the brand into marketing and gestaltung
the new functional gestaltung
— conclusion
- Home
- Conference Report
- Prospectus
- Outline
- Site Guide
- Program
- Timetable
- Concurrent Sub-sessions
- Poster Sessions
- Open Symposium
- The 48-hour Inclusive Design Challenge
- Kiyomizudera Design Charrette
- Invited Speakers
(Overseas) - Invited Speakers
(Inland) - Exhibition
- Organization
- Call for Papers
- Registration
- Policy
