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universal design – new functional gestaltung

Fritz Frenkler

President, f/p design deutschland gmbh / Professor, Technische Universitaet Muenchen : Germany

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universal design and gestaltung
— definition and meaning of the concept

design versus gestaltung
— drawing a comparison between the terms

demographic change of society in europe
— europe exemplary for the dimensions of the global demographic development

change of the global markets
— basic change of the structure of global markets

marketing versus gestaltung
— sales and distribution in contrary to gestaltung

— factoring the brand into marketing and gestaltung

the new functional gestaltung
— conclusion

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