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Tim Fendley

Founder and Creative Director, Applied Information Group AIG : UK

Industrial Design

Tim Fendley has been working as a designer and information architect in London for over 15 years. Previously, he was the co-founder of the information design company MetaDesign London and in 2002 formed AIG to pursue his interest in Information Design.
Tim works on cultural and commercial projects in the fields of identity, environmental and digital design. He has worked for such organisations as Bristol, Bosch, Ferrari, UBS, Orange and Lexus. Tim created the first digital work for the artists Gilbert & George, designed the renowned Graphics International magazine, and launched identities for SkodaAuto and Glasgow 1999 – designing a unique award winning typeface with Erik Spiekermann. He has also developed the digital interface of the latest generation of on-street information points, and interfaces for the Design Council, Samsung and Fujitsu.
Tim was the lead designer of the ground-breaking Bristol Legible City Initiative, and has a passion for city design. Bristol Legible City was the first scheme of its kind to focus on making the city ‘legible’ and at the same time creating a strong city identity. The scheme has won numerous Urban design and planning awards, recently the DBA award for Design Effectiveness. It is used as a best practice example by the Commission for Architecture and the Built Environment and the Department for Communities and Local Government. Tim is also currently engaged in the creation of a connected street wayfinding system for Central London. Commissioned by CLP and Transport for London, Tim is proposing a unified wayfinding system to allow visitors to move as freely by walking as they do by travelling on the underground system.
He has edited publications, websites and magazines, and has won numerous awards from D&AD, Design Week, DBA, European Design Awards and New York Type Directors Club. A contributor to the international design press, he was a visiting lecturer at the Royal College of Art and has also worked with the Helen Hamlyn Research Centre.
Recently, Tim led the team that won the 2005 DBA 24Hr Inclusive Design Challenge with ‘Babelfish’, an RFID Tag system to guide visually impaired people through busy transport stations using audio signals.

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