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John Bateson

Creative Director, Corporate Edge : UK

Industrial Design

John was both creative director and founding partner of Roundel, a London- based design and communications consultancy.
Prior to joining the company in 1982, John handled a wide range of corporate and branding projects in the areas of manufacturing, education and publishing. He was senior designer with the Media Development Group at The Open University and chief graphic designer at Concord Lighting International.
John formed part of the management buy-out team in 1988. In helping Roundel develop from a small in-house design group to a high-profile award-winning consultancy, John grew Roundel’s expertise to embrace retail design, packaging and promotional communications. His clients included Royal Mail, Boots plc, Kowloon Canton Railway, M- real Corporation and Merrill Lynch HSBC.
Since joining Corporate Edge in 2005 as creative director, he has developed communications to include annual reports, corporate responsibility and online communications for blue chip clients including Lloyds, Tesco, Marks & Spencer, Adidas and Hyundai.
John is readily acknowledged as an expert in the field of corporate and brand communications and his work is recognised as being both highly creative and commercially successful. He is an external examiner for a number of universities, a panel judge and member of D&AD, a Fellow of the Royal Society of Arts, Chairman of the Typographic Circle Association and served as a director of the Design Business Association.

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