The IAUD contributes to making society "enjoyable and convenient for as many people as possible" across the boundaries of different industries and businesses and of organizations and individuals.
The type of society we aim to realize has the following characteristics:
To this end, we will promote the following activities:
During the medium term of three years, we will aim to develop the following action plan by March 2008:
| Common UD standards | We will work on the government to set common standards across all government ministries and agencies and all industries and businesses. We will indicate standards on usability for all people and minimum baselines that should be complied with. |
| Commissioned joint research | We will accept commissioned research from the government, firms, and other organizations for pay or grants. |
| Establishment of UD standards and UD marks | UD standards and UD marks may indicate recommended benchmarks and advanced levels of UD. |
| Establishment of awards | The awards will be managed as a business project. |
| Systems for assisting product & service development | We will introduce systems for assisting small- and medium-sized firms and other member firms lacking in experience develop UD products. They will include employee education, UD assessment of products, and provision of UD technology. |
| UD information centers | We will establish UD salons and develop the official website. |
| Systems for consumer enlightenment | We will organize seminars for consumers. While utilizing general media, we will develop independent PR methods. |
| Users' Voice Post (tentative title) | We will introduce a system for reflecting consumers' voice on the development of products and services. |